It’s very easy for people to get caught up in the design of their website.
Most likely they have no design experience, and overthink every decision related to it. The truth is: If you’re not a designer, spending your energy trying to come up with a design is probably going to take forever, kill your motivation, and you’ll likely end up with something sub-par. So, if you can’t hire a designer, I’ll show you an easier method you can use to come up with appropriate design for your website.
You may be tempted to find a popular template that you can copy and adjust to fit your needs, but that’s not exactly the best way to stand out. Popular templates are, by definition, common, and that’s the last thing you want to be if you’re running a business. So if you’re not going to use a template, and certainly not going to come up with a brilliant design yourself, how else can you going to get a great design?