“Speed is the most important feature. If your application is slow, people won’t use it.” -Fred Wilson, 10 Golden Principles of Successful Web Apps
People hate waiting, and will go out of their way to avoid it.
It’s been trending this direction for years — people have coined this era “The Age of Instant Gratification.” Parents complain that “This generation has no patience anymore.”
It’s pretty obvious why: Technology has spoiled us. And not just the kids, but the adults, and their parents too.