Tag: Optimization

Whether your website has a job application form, a shopping cart/checkout process, or a simple newsletter signup, creating an effective form is crucial to getting your visitors to actually use it. Here, I’ll share some strategies and tactics I’ve learned to create effective web forms, without getting into any technical programming details.

The first thing you must acknowledge before adding a form to your website is that forms exist to benefit you, not the visitor.

“Speed is the most important feature. If your application is slow, people won’t use it.” -Fred Wilson, 10 Golden Principles of Successful Web Apps

People hate waiting, and will go out of their way to avoid it.

It’s been trending this direction for years — people have coined this era “The Age of Instant Gratification.” Parents complain that “This generation has no patience anymore.”

It’s pretty obvious why: Technology has spoiled us. And not just the kids, but the adults, and their parents too.