Tag: Forms

Speed — The most important (and underrated) metric on the web

A Non-Technical Guide to Creating Effective Web Forms

Whether your website has a job application form, a shopping cart/checkout process, or a simple newsletter signup, creating an effective form is crucial to getting your visitors to actually use it. Here, I’ll share some strategies and tactics I’ve learned to create effective web forms, without getting into any technical programming details.

The first thing you must acknowledge before adding a form to your website is that forms exist to benefit you, not the visitor.